Malls x GBTG
Turning Footfall into Community Impact.
Where shopping meets social change.
How You Benefit from PPP (Public–Private Partnership)
Funding: Leverage corporate funding, brand promotion, and tenant partnerships to co-fund impactful civic initiatives.
Speed: Execute campaigns quickly with our ready-to-launch activation models.
Innovation: Integrate sustainability, safety, and awareness programs into the shopper experience.
Visibility: Recognition as a community hub that champions social and environmental change.
Why Partner with Us
We help malls transform public spaces into platforms for city-wide change while enhancing brand value and tenant satisfaction.
Partnering with Give Back to Gurugram (GBTG) means:
Higher Shopper Engagement – interactive campaigns drive repeat visits.
ESG & CSR Alignment – make your mall a sustainability leader.
Cost-Efficient Implementation – share resources with brands, NGOs, and government.
Positive Media Coverage – position your mall as a community-first destination.
Faster Execution – initiatives launched in under 90 days.
Tenant Partnership Synergy – involve retail brands in co-branded campaigns.
Key ROI for Malls
Our model delivers:
Increased footfall through cause-based events and campaigns.
Improved tenant satisfaction with collaborative CSR opportunities.
Stronger brand recall as a socially responsible destination.
Positive media coverage on local and national platforms.
Enhanced community goodwill leading to long-term loyalty.
Our Partnership Offers
Cause-Based Mall Events – awareness drives, exhibitions, and community activities.
Sustainability Integration – waste segregation, energy-saving programs, green spaces.
Impact Measurement Dashboard – track shopper engagement and campaign results.
Co-Branding – highlight your mall as a hub for civic transformation.
Collaboration Areas
Waste Management – introduce recycling kiosks and reduce single-use plastics.
Water Conservation – install water-saving systems and host awareness drives.
Air Quality Improvement – indoor AQI monitoring and plantation drives.
Cybersecurity Awareness – shopper campaigns on online safety.
Women & Citizen Safety – enhanced mall security and awareness programs.
Deforestation Control – fund urban greening projects.
Traffic & Mobility – manage parking, promote public transport use.
Featured Impact Partner
From Retail to Responsibility: DLF CyberHub Champions Civic Engagement
Initiative: Together for Gurugram – GBTG x DLF x Community
Key Achievements:
Iconic Drum Circle Event: Over 500 citizens gathered at DLF CyberHub for a rhythmic expression of unity, celebrating sustainability, safety, and urban consciousness.
Superbike Rally Buzz: Hosted a high-decibel superbike rally featuring 50+ riders advocating for clean roads, safe riding, and environmental awareness across Gurugram.
Retail Participation: Brand outlets in CyberHub supported the initiative by offering discounts and visibility to sustainability pledges during the event.
Footfall & Reach: The campaign witnessed over 10,000 attendees and on-ground impressions, with online traction reaching 1 million+ views across reels and stories.
Public-Private Synergy: DLF’s support showcased how commercial spaces can become civic action platforms, merging entertainment with education.
“When malls become megaphones for change, cities transform.” – DLF CyberHub Management
Your Role in Gurugram’s Transformation – Made Simple
Initiate Contact – Schedule a call with our retail partnerships team.
Select Focus Areas – Choose causes that align with your mall’s vision.
Co-Create the Action Plan – Plan activations with budgets, timelines, and KPIs.
Mobilise Resources – Engage tenants, shoppers, and CSR funding.
Launch & Monitor – Deliver campaigns with measurable impact and strong PR.