Airia Mall, developed by the Reach Group, opened in Sector 68, Gurugram and serves as a modern, community-first retail destination. It blends lifestyle retail, dining, entertainment, and family experiences across a curated mix of fashion brands, VR-zone, Fun City playland, and experiential venues like Alien World.
While Airia Mall doesn’t have a separate CSR foundation, its parent—the Reach Group—focuses on ethical development, sustainability, and community-centric design, striving for spaces that inspire quality-of-life improvements and foster civic engagement.
🌍 Social & Civic Activations
Despite lacking formal CSR programs, Airia Mall’s spatial design and event programming reflect civic-oriented engagement:
🛍️ Community Events & Lifestyle Fairs
The mall regularly hosts events such as "Alien World" exhibitions, art installations, and lifestyle pop-ups. These bring families together, create spaces for local entrepreneurs, and support city-wide campaigns tied to youth engagement and mental wellness.
👨👩👧👦 Family-Friendly Engagement
With attractions like Fun City—a safe play and arcade zone—the mall attracts regular family footfall, making it ideal for messages around child safety, health awareness, and education-themed pop-ups.
📱 Digital & Entertainment Tie-In
Digital campaigns and theatre tie-ins at Airia Mall’s multiplex and VR zones provide opportunities for co-branded storytelling, awareness showcases, or community cinema days tied to public causes.
🌳 Spatial Accessibility & Local Footprint
Situated near residential sectors, linked to NH-248A and featuring pedestrian-friendly design, the mall is both accessible and neighborhood-embedded, making it ideal for RWA-driven civic pop-ups or local awareness campaigns.
🎯 Civic & Social Alignment Summary
Local Anchoring: Proximity to residences and community pockets makes Airia Mall a reliable location for embedded small-scale civic activations.
Youth & Family Appeal: With play zones, experiential exhibits, and cafes, the mall resonates with families, children, and youth audiences—ideal for health, safety, and inclusion awareness formats.
Event-Ready: Frequent exhibitions and curated themed weekends reflect a readiness to host citizen-centric events, exhibitions, or civic panel installations.
Developer Philosophy: Reach Group emphasizes intentional design and humane urban spaces, which aligns with platforms that seek socially-conscious touchpoints rather than high-end branding.