Reach3 Insights is a Chicago-based, AI-enhanced research consultancy founded in 2018 and part of Rival Group, which also manages Rival Technologies. It specializes in mobile-first, conversational insight communities, delivering quant-qual hybrid research, video feedback, and rapid consumer understanding for global brands across sectors like FMCG, tech, media, and financial services.

Reach3 has been recognized as one of the world’s most innovative suppliers in research. It promotes a strong culture of inclusion—women hold 72% of senior leadership roles—and has maintained a 100% customer satisfaction rating.

🌱 Social & Impact-Focused Practices

While Reach3 Insights does not run a traditional CSR foundation, its organizational values are deeply anchored in ethical research, inclusive engagement, and digital citizenship. These values manifest in:

🧠 Research Accessibility & Youth Voice Amplification

The firm’s core mission to democratize research—especially for communities like Gen Zs, first-time consumers, and digitally underserved groups—enables inclusive public discourse and supports civic platforms that need youth-led insight fuel.

🤝 Brand & Civic Partnerships

Reach3 collaborates with global brands and NGOs across sectors including education, sustainability, and public health, helping drive civic storytelling and innovation-informed civic campaigns.

🧪 Innovation Through AI & Ethical Data

By integrating AI-enhanced follow-up probing, video-based feedback, and mobile-first distribution, the company ensures low-bias, highly engaging research that respects participant context and consent—supporting ethical insight practices.

🌏 Sustainability Messaging Publication

Reach3’s ongoing research on sustainability and green consumer behavior—such as how Gen Z balances purchase decisions with cost and eco-impacts—helps inform public awareness campaigns around climate, consumption, and responsibility.

👥 Inclusion & Diversity Commitment

Internally, Reach3 fosters equitable workplace opportunities (e.g., high percentage of women in leadership roles, strong promotions) and projects a brand alignment with workplace ethics and cross-cultural sensitivity—leading to a positive employee experience.

🎯 Strategic Relevance & Social Impact Alignment

• Community Research Access: Reach3’s methodology bridges urban consumers and youth with real-time insight tools—enabling civic platforms like Give Back to Gurugram to tap into actionable citizen intelligence.

• Sustainability Storytelling: Their Gen Z and sustainability research outputs provide data-backed narratives that can inform environmental or motivational campaigns in Gurugram.

• Dialogue-Building Capability: By helping brands pre-test experiential activations through the “Brand Experience Predictor” tool, Reach3 supports community-anchored design and evaluation of civic activations.

• Purpose-Driven Identity: Through its internal culture and public-facing research, Reach3 demonstrates a strong alignment with themes like inclusion, digital literacy, and youth empowerment.