Established in 2012, Amar Ujala Foundation (AUF) serves as the CSR arm of Amar Ujala Limited—a leading Hindi-language daily with a deeply rooted readership across North India. The foundation centers its work around empowerment, education, environment, health, and social recognition, operating through the trusted media identity of the parent brand and reaching underserved communities across Haryana, Uttar Pradesh, Punjab, Uttarakhand, Jammu & Kashmir, and Chandigarh.
AUF embodies the ethos: “Creating a better future through empowerment of all,” and uses its media presence to amplify social causes, community narratives, and civic awareness.
🌱 Flagship Programs and Impact Areas
1. Girl‑Child Education & Scholarships
Runs the Atul Maheshwari Scholarship, providing annual scholarships (up to ₹50,000 per year for three years) to academically meritorious students from economically disadvantaged backgrounds for classes 9–12.
Through its “Aparajita – 100 Million Smiles” initiative, works to eliminate gender disparities and empower urban and rural girls through education, civic workshops, and community recognition.
2. Health Access & Community Well-being
Facilitates blood donation camps (e.g., over 1,400 drives during the pandemic, mobilizing 65,000+ volunteer donors).
Organizes free health check‑up camps in rural and slum communities, reaching tens of thousands across Gurugram and NCR.
3. Education & Civic Awareness Programs
Conducts Police Ki Paathshala workshops, where senior police officers engage students on civil rights, safety, and social responsibility.
Hosts media, civic, and career awareness events for youth in partnership with educational institutions.
4. Literary & Cultural Recognition
Celebrates India’s literary heritage through platforms like “Shabd Sammaan,” honoring writers in Hindi, Punjabi, and other regional languages.
Champions cultural pride via campaigns like “Hindi Hain Hum,” reenergizing Hindi language visibility and citizenship through storytelling and art.
5. Rural Wellness & Infrastructure
Has adopted multiple villages in the Baandal Valley region of Uttarakhand, supporting women’s empowerment, livelihood training, infrastructure upgrades, and community health interventions.
Distributed stationery and other educational supplies to disaster‑affected schoolchildren and underserved rural cohorts.
6. Anti-Drug & Youth Mobilization Campaigns
Launched “Yudh Nashe Ke Virudh,” a state‑wide anti-drug campaign in Haryana that leveraged newspaper coverage, mass mobilization, youth pledges, celebrity advocates, and policy proposals to support drug-free initiative in villages and schools.
🎯 Civic Resonance & Community Footprint
Media‑backed Reach: As part of a trusted news organization, the foundation leverages editorial influence to amplify social narratives—from health to education and civic action.
Educational Justice & Inclusion: Through scholarships and campaigns, AUF promotes inclusion, youth development, and systemic redress in underserved zones.
Public Infrastructure & Health: Health camps and community outreach in urban and rural areas manifest AUF’s commitment to grassroots public welfare.
Civic Value Storytelling: Platforms like “Hindi Hain Hum” and “Shabd Sammaan” foster cultural pride, civic identity, and citizen values through literary engagement.
✨ Summary
Amar Ujala Foundation is a mission-driven civic force built on a foundation of journalistic credibility. It transforms news media's passive audience into active civic participants by providing education, health access, literary representation, drug-awareness mobilization, and youth outreach. Its commitment to underserved communities and capacity to amplify messages across 22 editions place it as a powerful platform for community-based engagement, storytelling campaigns, and inclusive governance.