Cyber Gurus of Gurugram: Radio and Helpline for Digital Awareness

The New Face of Cybercrime in Gurugram

In Gurugram, a city buzzing with digital activity, a silent epidemic is growing—cyber fraud. From fake electricity warnings to fake job offers, thousands of residents fall prey to digital scams daily. In many cases, victims don’t know where to turn for help. They search online, ask friends, or worse—stay silent.

This blog highlights how Cyber Gurus of Gurugram, a radio-based awareness initiative, is building trust and digital safety across the city—one listener at a time.

Cybercrime in Gurugram: The Alarming Numbers

According to the Haryana Cyber Crime Cell:

• ₹10 crore lost to cyber fraud in Gurugram in 2024 alone

• Less than 30% of affected users reported the fraud within the golden 2-hour window

• Only 18% of Gurugram citizens are aware of the 1930 cybercrime helpline

This shows a serious trust and awareness gap that needs urgent fixing.

The Problem: Everyone’s at Risk, But Few Know What to Do

Whether it’s a pensioner in Palam Vihar or a student in Sector 56, cyber scams in Gurugram now affect all demographics:

• Fake job offers sent via WhatsApp and Telegram

• OTP scams impersonating banks and electricity boards

• Deepfake calls posing as relatives or seniors

• Investment frauds using fake company logos

Yet most victims don’t know who to call. Many avoid going to the police. Misinformation spreads. And scammers keep winning.

The Solution: Cyber Gurus of Gurugram

To bridge this awareness gap, Cyber Gurus of Gurugram was launched as India’s first cybercrime radio helpline show, powered by Give Back to Gurugram, in collaboration with Haryana Cyber Police, MHA (I4C), and FM broadcasters.

What Makes It Unique:

• Live Radio Conversations in Hindi and Haryanvi

• Real Scam Decoding by cyber cops and tech experts

• 1930 Helpline Promotion

• Listeners Call-In and Get Live Answers

It is cyber education in the most trusted format—radio.

Why Radio Works in Gurugram

Radio remains one of the most accessible, believable, and mass-reaching formats in Gurugram:

• Over 6.5 lakh daily radio listeners across Gurugram’s urban and semi-urban zones

• Trusted by low-literacy and low-tech users, including drivers, homemakers, and senior citizens

• Allows real-time interaction that builds trust and clarifies doubt

• Works in offline households, even where internet penetration is low

From auto drivers to salon workers to college students—radio is still Gurugram’s everyday companion.

Core Components of Cyber Gurus of Gurugram

Component	Description
Weekly Radio Episodes	Scam alerts, fraud decoding, and helpline advice in regional languages
Live Call-In Segment	Citizens ask real questions answered by cyber experts on-air
Podcast Distribution	Episodes uploaded to Spotify, YouTube, and Apple Podcasts
Helpline Amplification	Promotion and explanation of 1930 and local cyber police contact points
CSR Branded Messages	Co-branded segments with supporting brands/companies aligned to cyber safety

Impact Metrics: What We’ve Achieved So Far

Since its pilot in early 2024:

• 1.2 lakh unique listeners reached via FM

• 3X increase in 1930 helpline awareness across wards where radio was played

• 22% rise in average weekly calls to cybercrime reporting desks

• Over 80 live queries answered in-call by Cyber Police

• Feedback from 6 local RWAs and market associations has been overwhelmingly positive

This is real engagement—from the ground up.

Public Feedback: What Listeners Say

“We never knew where to report these scams. After listening to the show, my mother saved ₹25,000 by not clicking a fake link.” — Resident, Sector 45 “The RJ explained it so simply. Now I tell all my customers about the 1930 helpline.” — Salon Owner, DLF Phase 3 “I thought police won’t take it seriously. But I reported after hearing real cases on air.” — College Student, Sushant Lok

Why CSR Teams, Brands, and Media Partners Should Get Involved

Cyber Gurus of Gurugram is more than a campaign. It’s a trust-building platform with long-term impact.

CSR Benefits:

• Eligible under CSR Schedule VII (awareness, education, safety)

• High visibility in schools, RWAs, markets, and radio

• Co-branding with MHA, Cyber Police, and GBTG

• Real-time data dashboards and radio segment mentions

Brand Benefits:

• Association with public good, not just commercial airtime

• Audio-first storytelling for social impact

• Podcast distribution = long shelf life of brand message

Future Plans: Scaling the Voice of Cyber Safety

With support, we aim to:

• Scale to 10 cities in Haryana and Delhi NCR

• Launch Women-Only Safety Episodes via community radio

• Include AI scam decoding and deepfake education

• Build a Cyber Helpline FAQ Bot linked to the GBTG website

• Host a Cyber Heroes of Gurugram Awards based on listener stories

With your CSR support, these goals become possible.

Every City Needs a Cyber Voice. Gurugram Has One.

In an era where scams are smarter and more frequent, we cannot afford silence.

Let’s ensure every resident—regardless of age, class, or digital literacy—has someone to talk to. Someone who listens, explains, and helps. Cyber Gurus of Gurugram is that voice.

It’s time to make cyber safety as easy to hear as your favorite song on the radio.

Let’s talk back. Let’s fight back. Let’s stay safe—together.